Evergreen Leadership Blog

Innovation

Five Mistaken Assumptions Business People Have about Creativity and Innovation

Continuing on with my exploration of innovation and creativity in the “workplace”, let me share some common myths I encounter as I talk about creativity in the business world and the role of leaders as creators. The notion clearly is dissonant to many who hold the prevailing belief that work is work and creativity is play or at best only for the arts. As I peel back what underlies this notion that creativity and business are integrated rather than disparate.

Here are some of the common beliefs that block creativity from business that are well worth a critical examination.

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