Evergreen Leadership Blog

Goals

SMART goals or HEART goals?

Lately I’ve been wondering if SMART (Specific, Measurable, Achievable, Relevant, and Time-based) goals only represent a tiny part of what really matters, what really makes a difference, what really makes for a life worth living. For I’ve seen what happens when we create SMART goals, especially when we are going to be measured (and rewarded) for them in a work setting. We think small – remember they must be achievable. We divide our work into small fragments, losing sight of the overarching purpose. We document the doable into a tiny time box.

I wonder what would happen if we also created HEART goals, ones that are: Holistic, Enduring, Aspirational, Really matter, and Timeless.

The reason SMART goals are effective is that they provide a way to break big things into smaller pieces that can be measured. However, you have to know what the BIG thing is. My suggestion: start with a HEART goal and then, and only then, create SMART goals in support of it.

Some examples …

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Intention

What’s Value Congruence Got to Do with It?

Think about these three retailers: WALMART, KMART, and TARGET. All discount department stores. All ones that you have likely shopped in at some point. Now, see if you can match the company values with the retailer.

Retailer A

  • Great shopping, anytime, anywhere
  • Celebrating diversity and inclusion
  • Design for all
  • Community support and engagement
  • A fun and rewarding place to work

Retailer B

  • Creating lasting relationships with customers by empowering them to manage their lives
  • Attaining best in class productivity and efficiency
  • Building our brands
  • Reinventing the company continuously through technology and innovation

Retailer C

  • Service to our customers
  • Respect for the individual
  • Strive for excellence
  • Act with integrity

Read on to find the answers… and to explore what value congruence has to do with profitability.

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Challenges

The Facilitation Challenge

The Challenge – Facilitate a one hour session to identify group values and begin to shape a future vision. No problem, except that 45 of the participants only spoke Tamil and I only speak English.

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