Dynamics
A Minute to Get It: How to Get Your Audience’s Attention and Action
In our last post, Myra Cocca discussed ways leaders can communicate in times of change. Today, I explore a related topic – how to get a share of the attention when people are bombarded with information – at work, home, in the car, and in the community. In a message-saturated world, how do you get someone to read your email, open your letter, spend time on your website, peruse your blog, listen to your presentation – and then take appropriate action?