Strategic Storytelling for Business
The notion of telling stories in business is at times a bit suspect – as if telling a story was the same as spreading a falsehood. Or perhaps a bit too frivolous for the “serious” nature of the work we do. Or a bit too theatrical, pushing us well outside our comfort zone.
Doug Stevenson, founder and chief story teller at Story Theater International (and his amazing side-kick and muse, Deborah Merriman) have cracked the code on “strategic storytelling” for business. I had the wonderful opportunity to join three others in a retreat at Doug’s studio recently.
Doug draws heavily on his acting training and Hollywood experience to bring “the magic of storytelling” into a business setting. He breaks down the essential elements of story and teaches how to craft a compelling tale that captures attention and sticks with you for a very long time. Most importantly, he instructs business people in how to make their point using story. For storytelling in business is more than just spinning a good yarn or telling a story to get a few yucks. Much more than that.