Intention
What’s Value Congruence Got to Do with It?
Think about these three retailers: WALMART, KMART, and TARGET. All discount department stores. All ones that you have likely shopped in at some point. Now, see if you can match the company values with the retailer.
Retailer A
- Great shopping, anytime, anywhere
- Celebrating diversity and inclusion
- Design for all
- Community support and engagement
- A fun and rewarding place to work
Retailer B
- Creating lasting relationships with customers by empowering them to manage their lives
- Attaining best in class productivity and efficiency
- Building our brands
- Reinventing the company continuously through technology and innovation
Retailer C
- Service to our customers
- Respect for the individual
- Strive for excellence
- Act with integrity
Read on to find the answers… and to explore what value congruence has to do with profitability.